Cookie Policy

Cookies are small text files that are stored on your device when you visit a website.

They allow a website to recognise your browser, remember certain information, understand how visitors interact with the website, and improve the overall browsing experience.

Cookies may be first-party cookies, set by the website you are visiting, or third-party cookies, set by services integrated into the website.

We may use cookies and similar technologies to:

• —Keep the website functioning properly
• —Maintain website security
• —Understand website traffic and visitor behaviour
• —Measure website performance
• —Improve our website, content and services
• —Analyse how visitors interact with different pages and features

Our website currently uses Google Analytics 4 (GA4) and Microsoft Clarity for analytics and website usage analysis.

We use Google Analytics 4 (GA4) to understand how visitors interact with our website and to improve our website, content and services.

Google Analytics may collect information such as:

• —Website interactions
• —Session information
• —Approximate geographic location
• —Browser and device information
• —Traffic sources
• —General website usage information

Google Analytics uses first-party cookies and similar technologies to measure website interactions and distinguish users and sessions.

The information helps us understand website traffic, visitor behaviour and overall website performance.

We do not intentionally send personally identifiable information such as your name, phone number or email address to Google Analytics.

We use Microsoft Clarity to understand how visitors interact with our website and to identify areas where the website experience can be improved.

Clarity may collect information about interactions such as:

• —Clicks
• —Scroll behaviour
• —Page interactions
• —Navigation behaviour
• —Session activity
• —General device and browser information

Clarity may use cookies including _clck and _clsk. Microsoft describes _clck as a cookie that persists a Clarity user ID and preferences, while _clsk connects multiple page views into a Clarity session recording.

Clarity is used to analyse website usability and user experience. It is not used by us to intentionally collect information such as your name, phone number or email address for advertising purposes.

Microsoft Clarity provides consent controls that can prevent its cookies from being set until the appropriate consent signal is received.

A. Essential cookies

These cookies may be necessary for the basic operation, security and functionality of the website.

They help the website operate correctly and may be used for essential technical functions.

Where a cookie is necessary for the website to function, it may not be possible to disable it through cookie preference controls without affecting website functionality.

B. Analytics cookies

Analytics cookies help us understand how visitors use our website.

We may use analytics technologies from:

• —Google Analytics 4
• —Microsoft Clarity

These tools help us understand website traffic, visitor behaviour, page performance and user experience.

Where applicable, you may be provided with options to accept, reject or manage non-essential analytics cookies.

If you reject analytics cookies, certain information about your visit may not be included in our analytics reports.

You can also control or delete cookies through your browser settings. Most browsers allow you to block or delete cookies through their privacy or security settings.

Please note that disabling certain cookies may affect some website functionality.

Where a cookie consent mechanism is implemented on our website, Microsoft Clarity may be configured to respect the visitor's consent preference.

Microsoft's current Consent Mode allows Clarity to set its cookies and provide full session tracking when the relevant consent is granted. If consent is denied, Clarity can operate without setting its first-party and third-party cookies.

Our website developer should ensure that the consent mechanism and Clarity implementation are correctly connected so that visitor preferences are respected.

Where applicable, our website may use Google's consent-related controls to communicate visitor preferences to Google Analytics.

This allows analytics-related data collection to be adjusted according to the visitor's consent choices.

The exact behaviour depends on the consent-management and analytics configuration implemented on the website.

We also use Google Search Console and Google PageSpeed Insights as website management and performance tools.

These tools are used primarily by us to monitor search performance and website performance. They are not treated in this Cookie Policy as visitor-facing cookie analytics tools like GA4 or Microsoft Clarity.

Our current website analytics setup includes:

Google Analytics 4 (GA4)
Used for website analytics and measurement.

Microsoft Clarity
Used for website behaviour analysis and user-experience insights.

We do not currently use Meta Pixel, Cloudinary, a CRM tracking platform or a third-party calendar tracking tool on the website.

If additional third-party services that use cookies or similar technologies are introduced in the future, this Cookie Policy may be updated accordingly.

We may update this Cookie Policy from time to time to reflect changes in:

• —Our website
• —Cookies and technologies used
• —Analytics configuration
• —Third-party services
• —Applicable legal or regulatory requirements

Any changes will be posted on this page with a revised Last Updated date.

If you have any questions about this Cookie Policy or how cookies are used on our website, you can contact:

Sagrika Saraf
Design Diaries by Sagrika
Delhi, India

Email: designdiariesbysagrika@gmail.com
Phone / WhatsApp: +91 96224 34242
Website: www.designdiaries.co

Subject: Cookie Policy Enquiry